When Noah decided to start his own business, Ava wanted one, too. Her original idea was a lemonade stand, but when Mommy stumbled upon some sparkly stuff to sell, she quickly revised her plan. She is an avid jewelry fan and enjoys making her own out of beads and yarn. Perhaps one day we'll have Ava originals on the site, but for now, we'll be bringing you a variety of items that offer great style for moms at great prices for kids!